Goldmedal’s TV ad campaign with superstar Mohanlal
As you all know, we recently on-boarded superstar Mohanlal as our brand ambassador for the southern market. This amazing partnership resulted in a fun and quirky ad campaign that received a lot of love and appreciation from the viewers. The campaign features Mohanlal and actress Honey Rose in a series of TV commercials endorsing various products from Goldmedal. Each ad is set up in a contemporary household setting where both actors depict situations from their daily lives and illustrate how Goldmedal products play an integral part in making their life smooth, comfortable and stress-free. The three-part ad campaign includes TVCs of 30, 20 and 10 seconds, each showcasing the wide range and unique features of Goldmedal products. Conceptualized by TVC Factory and directed by Vivek and Sijoy Varghese, the ads are now playing on all the leading Malayalam television and digital channels.
The first of the three ads focusses on the Goldmedal range of switches- i-Touch Wi-Fi switches, i-Feel switches, i-Wave switch. Watch Mohanlal introduce these amazing switches in his unique style.
In the next ad, you’ll catch Mohanlal and Honey Rose grove to their favourite track that is playing on the Goldmedal i-Dock player! Check out what they have to say about this amazing product.
The final ad in the series is extra special. In addition to an informative interaction between our star cast on the safety of Goldmedal wires, the ad also features our safety mascot, Wireman. Watch till the end to catch the interaction between Lalettan and Wireman!
We are extremely proud of this collaboration and excited to hear from you. Please watch the videos, follow Goldmedal on social media and show us some love!